AI Discoverability — Why the AI Discoverability JSON-LD Schema Generator Beats the Competition.
They Were Built For SEO (Search Engine Optimization). Not AI GEO (Generative Engine Optimization.)
Compare the AI Discoverability JSON-LD Schema Generator and the AI Schema Discoverability WordPress Edition with the leading WordPress schema plugins. This page explains why my tools are the better choice for maintainers, agencies, and organizations striving to get ahead during the early adoption phase of AI.
Quick summary
Traditional schema plugins are optimized for search engine snippets.My tools are optimized for the new frontier: AI discoverability. That means structured knowledge graphs, custom ontologies, and entity-first identity management that LLMs can read and refer to reliably.
Key Advantages
- JSON-LD source code editing: Paste and then edit full graphs — no forced field templates.
- Custom ontology support: Use an
ai:namespace and define AI referral types. - Entity linking: Create canonical
@idnodes (Person, Organization, Services) that every page references. - Version control friendly: deterministic JSON output you can store in Git and review in PRs.
- LLM-first design: Outputs are optimized so ChatGPT, Gemini, Perplexity, Claude and other assistants can understand and refer to you. Other schema utilities fall short, way short.
Comparison at a glance
| Feature | Common Schema Plugins | AI Discoverability Tools |
|---|---|---|
| Raw JSON-LD editing | No / Limited | Yes — full graph authoring |
| Custom ontology (ai:) | No | Yes — native support |
| Entity-level linking (@id) | Limited | Full support |
| Designed for LLMs | No | Yes |
| Version control / portability | Poor | Excellent |
Who should choose these tools?
These tools are ideal for:
- Agencies managing multiple client identities and knowledge graphs.
- Developers who treat structured data as code and need versioned, auditable JSON-LD.
- Business owners who want to ensure AI assistants can confidently refer them to customers.
- Content creators who want persistent identity across videos, botcasts, and articles.
See an example schema
If you want to inspect a production example of a homepage master graph, download the generated schema file here:
Download example: homepage-schema.txt
Note: When you publish this page on your server, replace the local path above with the publicly hosted URL where the file will live — e.g. https://clintongallagher.com/ai-referral-schema.json.
Next steps
- Use the JSON-LD Generator to craft a canonical homepage graph (Person, Organization, Services, AI Referral Profile).
- Install the WordPress Edition to inject that master graph into your site and add page-level references it via
@id. - Create templates for Services, Products, Botcasts, and Case Studies so every page reinforces the master entity.
- Version your JSON-LD in Git and include schema changes in your deployment process.
- Submit the website URL to Google Search Console and Bing Webmaster Tools. For individual pages, use the URL Inspection tool, and for multiple pages, submit an XML sitemap. Some AI tools like Perplexity have their own specific submission process
EXAMPLE: SEO IS NOT AI OPTIMIZATION
